Chicken ParmAmazing
Chicken Parmesan, you’ve got it going on.
The Ask: Craft a blitz in just three days that leaves first-timers and die-hards alike tasting, craving and raving about Noodles’ newest entrée - Chicken Parm.
The Answer: The charm of this dish? It's unmistakably familiar and universally adored . (Let's be real, Chicken Parmesan doesn't do bad performances). So, we cooked up a campaign that put the food front and center, touting the fact that Chicken Parm = Love in our own uncommonly good way.
Step 1: Seal it with a song.
Step 2: Get digital.
Step 3: Cook up an activation that blends fast-casual eats with fast-casual meets.
To underscore the Chicken Parm = Love equation, we whipped up a plan to turn fast-casual dining into fast-casual dating. Picture this: a handful of Noodles & Co. spots in cities notoriously unlucky in love, transformed into enchanting popup Italian bistros. Here, amidst the aroma of our love-at-first-bite Chicken Parm, we'd host out speed dating soirées. The grand plan? Capture these rendezvous and spin them into hilarious mockumentary-style clips, masquerading as ads for the latest dating show craze we'd "air" on our social platforms.