LG Electronics

Make the best of laundry.

Life is full of chores and unpleasant tasks. You can choose to tackle them begrudgingly and hate every minute of it, or you can accept your circumstances, rally your spirit, and reinvent your situation 'til it's fun. The LG WashTower™ gives you the space to up your at-home style. And why not go for it? Do it up nice, like really nice… get what you REALLY want. Make the space feel good. Because if you gotta run a load, you may as well make the best of laundry.

Responsibilities: OMNICHANNEL COPYWRITING // CONCEPTING

Agency: HSAD America - LG Electronics Internal

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