Be Your Own Baby
In a world divided, when political tensions were at an all-time high, we found the chance to do some good. Be Your Own Baby is a nonprofit campaign with Upstream USA to help ladies get easy access to the FREE birth control methods of their choice. It's kind of a big deal.
Our client wanted an exciting campaign that could make its mark on social media — one that could capture millennial attention and perform as a stepping stone to a more female-friendly, baby-optional world.
Print // Social // Web
Responsibilities:
COPYWRITING SUPPORT (SOCIAL, WEB, PRINT) // SOCIAL CONCEPTING
Agency: MullenLowe U.S.
Team: Christy Blain (GCD), Domenique Osborne (ACD, COPY), Lindsey Montague (ACD, ART), Kristen Meloche (ACD, ART), Sophia Rembalsky (DESIGN SUPPORT, SOCIAL CONCEPTING)