Ulta Beauty Seasonal Campaigns
Before I was hired for Ulta Beauty’s in-house creative team, I created poppy seasonal campaigns that could capture millennial attention from the agency side. Our work encouraged audiences to lose themselves in the wonderful world of Ulta Beauty, supported by inspiring visuals and cheeky copy with just a touch of sass.
TikTok
And a few years later - in between hoarding toilet paper and avoiding human contact - I helped launch Ulta's TikTok page during the pandemic and gained a ridiculous number of followers. I only had to sacrifice a little sanity and some precious hours rewatching Tiger King to make it happen. So, you know, small victories and all that.Responsibilities:
COPYWRITING (SOCIAL, WEB, PRINT, RADIO, UX) // SOCIAL CONCEPTING, INITIAL STORYBOARDING (VIDEO), COPYWRITING/CASTING/DIRECTING (RADIO)
Agency: MullenLowe U.S. & Ulta Beauty Internal
Team: Christy Blain (GCD), Domenique Osborne (ACD, COPY), Lindsey Montague (ACD, ART), Kristen Meloche (ACD, ART), Sophia Rembalsky (DESIGN)