Imagine your dream is to become a doctor. But your MCAT scores fall short and you’ve been turned down by all your top medical school choices. Also, it’s a miserable winter day, did we mention that? We found a way to deliver just the right message to those wannabe doctors on social media. With innovative targeting and real-time dynamic optimization, we pinpointed their exact wintry weather at their exact location and the flight time to a really good medical school, with some great weather; just when these future doctors needed it most.