Our first lady had a revelation: people should eat more fruits and veggies. Bold, right? So V&S joined forces with The Partnership for a Healthier America, to create Team FNV - The Avengers of produce - and harnessed the power of marketing to promote fruits and veggies in the same way big brands market their products. 

And we didn't just stop at the produce aisle. Fresh, frozen, canned and dried - our team took FNV to the streets and made broccoli the new black, using all the clever wordplay, social-smithing and celebrity endorsements we could muster to unite every fruit and veggie imaginable under one awesome brand.  

I lent some  wit to social strategy, digital and OOH copy materials to boost online presence by 130%.